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This is a brief outline of the approach we have adopted at Pilot Theatre to increase our audience reach via a new online strategy.
At the core of our work is the central website for the organisation
pilot-theatre.com
This is the hub from which we can radiate out from and provide 2-way traffic back to the centre. The site allows feedback/discussion/downloads/resources and links as well as subsites for specific projects.
Looking for JJ.com
The spoke effects radiating from this hub are:
A YouTube Channel
A MySpace Page
A Bebo Page
A Second Life Hub
A Facebook group
An iTunes Presence/Podcast site
With each of these spokes we connect with users in their own time and on their own terms. Their engagement with us can come from any one of these access contact points. All of which radiate back to the central hub of the site where more information and details can be found.
Interactivity and feedback are essential tools that enable the users to directly communicate with the organisation.
This is the web 2.0 effect, and combined with the open source technology can change the culture from a read only one to a read/write one.
Recognising the Network effects of groups and sharing of information is a powerful tool for organisations to develop their audiences and users
URLS To look at
Wikis for Beginners
Wikipaces.com
Shifthappens wiki
BlipTV site
GetintoTheatre.org
Some Second Life/URL examples
Dresden Art Gallery
Ohio University
TED.com on SL
Marcus Romer
marcus@pilot-theatre.com
Online Strategy
Pilot Theatre
Online Strategy Document
Online Strategy Document
This is a brief outline of the approach we have adopted at Pilot Theatre to increase our audience reach via a new online strategy.
At the core of our work is the central website for the organisation
pilot-theatre.com
This is the hub from which we can radiate out from and provide 2-way traffic back to the centre. The site allows feedback/discussion/downloads/resources and links as well as subsites for specific projects.
Looking for JJ.com
The spoke effects radiating from this hub are:
A YouTube Channel
A MySpace Page
A Bebo Page
A Second Life Hub
A Facebook group
An iTunes Presence/Podcast site
With each of these spokes we connect with users in their own time and on their own terms. Their engagement with us can come from any one of these access contact points. All of which radiate back to the central hub of the site where more information and details can be found.
Interactivity and feedback are essential tools that enable the users to directly communicate with the organisation.
This is the web 2.0 effect, and combined with the open source technology can change the culture from a read only one to a read/write one.
Recognising the Network effects of groups and sharing of information is a powerful tool for organisations to develop their audiences and users
URLS To look at
Wikis for Beginners
Wikipaces.com
Shifthappens wiki
BlipTV site
GetintoTheatre.org
Some Second Life/URL examples
Dresden Art Gallery
Ohio University
TED.com on SL
Marcus Romer
marcus@pilot-theatre.com