Web 2.0
21st Century Organisation
Engagement is now Education/Marketing
Wired New York
What does Web 2.0 mean for our organisation? The phrase is being
increasingly used, but often with little understanding of what it means.
Web 2.0 offers genuine interactivity. In other words, it's a two-way
process which enables us to build communities, engage in dialogue and
enrich experiences. This can include websites, YouTube, MySpace, Second
Life, Facebook, podcasts wikis RSS feeds. This is not about adding
'digital' to what we do. It's about changing the way we do things as
this is what our audiences are doing. And it doesn't need to be
expensive or difficult...
Skype - The Virtual Board 'Free'
Let's chat to the office and bring in the outside world to Bore Place
Go Live to Skype
Plus environmental impact
Board/meeting/conference chat
File transfer
Work/life balance/
OK so what is different?
web 2.0 - Upload rather than just download
Blogs how many 100m doubling every 6 months
This is not just about the web
It is about how to be part of 21st century organisational development
Building Communities is the key we need to Develop/engage/connect and communication